We often hear “breastfeeding is so rewarding!” or “I miss breastfeeding!” But the truth is—it’s not always easy. I’m an IBCLC and I even had some challenges with breastfeeding! For many new moms, painful latches or discomfort in the first days and weeks are common but can be emotionally discouraging (and draining!) on top of being exhausted from delivery and lack of sleep. Occasional soreness is normal as your body adjusts, but consistent pain, cracking, or bleeding often signals a problem with latching or positioning. The good news? These issues are usually fixable, and support is available.
Why Latch and Positioning Matter
Breastfeeding is natural—but not always effortless. A proper latch ensures your baby can get enough milk while keeping you comfortable. Persistent pain or nipple damage is your body’s signal that something may need adjusting. Over time, poor latch and inefficient milk removal can lead to engorgement, blocked ducts, or low supply. Most latch and positioning issues can be corrected with guidance from an IBCLC, nurse, or lactation consultant.
Signs of a Poor Latch
A poor latch doesn’t mean you’re doing anything wrong—it usually means your baby needs a slightly different position or approach. Think of it this way: we all know exercise is good for us, but not every type of exercise works for everyone. Some people run, some walk, some do yoga or lift weights—it all depends on what feels right for your body. Breastfeeding works the same way: there are many ways to feed your baby, and the best method is the one that fits you and your little one. While learning what is best for you both, look out for:
- Pain beyond the first few minutes of feeding
- Cracked, bleeding, or blistered nipples
- Baby appearing frustrated, fussy, or unlatching frequently
- Clicking or smacking sounds during feeding
- Baby not swallowing after several sucks
- Baby not having enough soiled diapers or gaining weight as expected

Check Your Baby’s Positioning
Even small adjustments can make a big difference:
- Tummy-to-tummy:Baby’s nose, chin, and chest should face yours. The full side of your baby should be visible, with the head straight, not turned to your breast.
- Latch depth: Baby should take the nipple and enough of the areola for a deep latch. A lactation consultant can help assess shallow latches.
- Support:Baby’s body should be fully supported to prevent pulling or twisting. Use a pillow if needed.
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Head angle:Slightly tilt baby’s head back to open the mouth wide for a comfortable, deep latch.
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Tips to Reduce Pain and Improve Latch
- Break suction correctly:Insert a clean finger into the corner of the baby’s mouth before unlatching.
- Support your breast:Guide nipple and areola gently into baby’s mouth.
- Encourage a wide mouth:Touch your nipple to your baby’s lips to trigger an open mouth.
- Check alignment:Ears, shoulders, and hips should be in a straight line.
- Try different positions:Football hold, cross-cradle, side-lying, or laid-back positions can make a difference.
- Seek professional help:An IBCLC can observe a feed and provide personalized guidance.
It’s Normal to Be Upset
Chronic nipple pain can be discouraging. Many moms feel guilt, frustration, or fear that they’re “failing” at breastfeeding. Pain is not a sign of weakness or inadequacy—it’s your body telling you something needs attention. With the right support, most moms and babies can overcome latching challenges and enjoy comfortable, successful feeds.
When to Reach Out for Help
Contact an IBCLC or lactation consultant if:
- Pain is severe or persistent beyond the first few weeks
- Nipple damage or signs of infection appear (bleeding, redness, warmth, fever)
- Baby isn’t gaining weight or seems frustrated
- You feel overwhelmed, anxious, or hopeless about feeding
Early support can prevent complications like mastitis, low milk supply, or early weaning—and help make breastfeeding a positive bonding experience.
You’re Not Alone
Every new mom deserves a comfortable, confident breastfeeding experience. Painful latches are common, fixable, and nothing to feel guilty about. With proper positioning, professional guidance, and patience, feeding can become a nurturing, bonding time rather than a source of stress.
Remember: you are doing an amazing job, and getting the right support makes all the difference. We were never meant to do this alone.